La Wash self-service laundries are the business of the future
It is about the businesses that more and better has been developed in recent years. Since its appearance in Spain, franchising self-service laundries are the business of the future, more specifically La Wash.
They have not stopped growing since their appearance and, at a firm pace, they are spreading to more and more diverse locations.
Self-service laundries, which until recently were only seen in tourist spots or large cities, are growing and are also being implemented in small cities.
It is a different market from the traditional ones with three main characteristics:
Social transformations: habits have changed, schedules adjust and priorities change, we value much more social ties and free time.
Self-service laundries have advanced from its main audience, composed mainly of students, tourists and immigrants, to whole families who decide to make the most of their free time in activities that exceed housework.
This new segment of the market is the one that requires more and more options appropriate to their needs.
Comfort and self-service profitability: the concept itself is innovative in this type of service store, comfortable for the customer while profitable for the owner.
These are establishments that, except for other services, operate on a small surface and do not need employees. The customer pays the service in cash through the payment center and selects the washing and drying program on the machines he/she uses.
In a new market self-service laundry offer more optimized solutions.
Full day without seasonality: the business model admits wide schedules and operate every day of the year, including weekends and holidays.
This feature positions self-service laundries as a business close to neighbors, who use the services any day and take advantage of the laundry at any time, at a low cost and in a short time.
This eliminates the seasonality of other similar businesses that offer differentiated services according to the type of garment.
How to set-up a laundry from scratch
La Wash franchises are very simple, do not require entry fees or royalties, and offer personalized advice for the installation in both Spain and Portugal.
With more than 200 establishments installed, the extensive experience in the development of professional projects has given us the opportunity to know the main questions of entrepreneurs who want to invest in a business of these characteristics:
What size does the store need?
The establishments usually have between 30 and 40 m2, enough space to install 5 washing machines and 2 or 3 dryers, together with the central of payments.
Although the dimensions can reach 120 m2, it is very important to know the potential market to make every meter of the installation profitable.
La Wash also has a modular system that allows you to install a self-service launderette in outdoor areas and relocate it if required, which offers great advantages in seasonal resorts, service stations and campsites.
What do you need to install a laundromat?
In the world of franchising, these are recognized by low investment or low-cost franchises. It is a business that can start with not too much capital, for premises between 30 and 50 m2.
A diaphanous space is the ideal space, since La Wash provides a marketing kit that includes the cession of the corporate image, furniture and decoration as well as the interior and exterior signage of the premises.
To obtain the activity license, authorizations and to take the management of the business, La Wash offers all the support during the first stages and even the option of an external management.
What is the profile of the users?
There are more and more groups that use self-service laundries, from residents of student residences and tourists, to free professionals, large families and retirees.
Also, the small restaurants and catering establishments find in the self-service laundries an economical alternative to perform the washing of linens and bedding.
With the App and the customer loyalty card of La Wash, users find multiple promotional benefits and the advantage of dispensing with the use of cash.
In addition, La Wash performs a market study prior to the installation of the laundry, to advise on the optimal equipment and the best locations in the target area.
What is the profile of the franchisee?
It is a business that does not require a large investment of time or money, so it is ideal for entrepreneurs who want to invest without leaving their main professional activity.