International expansion of La Wash
With an eye immediately set on Latin
America and the Middle East
The brand that in only a decade conquered the Iberian Peninsula with selfservice laundries, now prepares to expand into the international market in an initial projection of 5 years.
Interviewed by La Vanguardia, the founder of self-service laundries La Wash, Javier Llacuna, expressed his motivation and the prospects for reaching some fifteen countries in Latin America and the Middle East in the near future.
La Wash started with the illusion of having found a business sector which, until then, was not very well exploited in Spain.
Javier Llacuna assures that, in a similar way, he is now preparing to approach the strategic market in two key cities for extra-continental expansion: Mexico and Malta.
From doing laundry in the Clot
neighborhood to running more than
It all began in the Clot neighborhood in Barcelona, with a venture for which Llacuna would invest everything; leaving his professional career at a multinational company, he decided to start his own business.
This is how La Wash started, what today is a chain of self-service laundries
with more than 300 laundries in Spain and Portugal.
Between its own stores and franchises, the company earns millions of euros a year and, in recognition of this successful career, it was acquired by Photo-Me, the holding company that now provides it with the backing to continue
expanding its business.
A sustainable and profitable model
The global growth of the brand does not blur the vision of the first day. Llacuna is still CEO and is responsible for planning this expansion with the goal of reaching 15 countries in just 5 years.
The proposal is simple:
- A profitable and flexible franchise model, that easily adjusts to
different types of investors and entrepreneurs.
- An idea focused on sustainability, as the backbone of the business that saves energy and water to reduce costs, and innovative
biodegradable detergents to minimize environmental impact.
- A business focused on the profile of young users and
entrepreneurs, promoting the culture of a more responsible
Moving towards new horizons, La Wash is ready to enter Malta with the support of an important investment group, while in Mexico it is also doing so with the support of a local partner.
Meanwhile, in Spain and Portugal, La Wash continues to invest in
R&D to develop the expansion of innovative formats such as boxes and self-service modules in gas stations and shopping centers.