International expansion of La Wash

La Wash se expande en Latinoamérica y Oriente Medio

International expansion of La Wash

With an eye immediately set on Latin
America and the Middle East

The brand that in only a decade conquered the Iberian Peninsula with selfservice laundries, now prepares to expand into the international market in an initial projection of 5 years.

Interviewed by La Vanguardia, the founder of self-service laundries La Wash, Javier Llacuna, expressed his motivation and the prospects for reaching some fifteen countries in Latin America and the Middle East in the near future.

La Wash started with the illusion of having found a business sector which, until then, was not very well exploited in Spain.

Javier Llacuna assures that, in a similar way, he is now preparing to approach the strategic market in two key cities for extra-continental expansion: Mexico and Malta.

From doing laundry in the Clot
neighborhood to running more than
300 laundries

It all began in the Clot neighborhood in Barcelona, with a venture for which Llacuna would invest everything; leaving his professional career at a multinational company, he decided to start his own business.

This is how La Wash started, what today is a chain of self-service laundries
with more than 300 laundries in Spain and Portugal.

Between its own stores and franchises, the company earns millions of euros a year and, in recognition of this successful career, it was acquired by Photo-Me, the holding company that now provides it with the backing to continue
expanding its business.

A sustainable and profitable model

The global growth of the brand does not blur the vision of the first day. Llacuna is still CEO and is responsible for planning this expansion with the goal of reaching 15 countries in just 5 years.

The proposal is simple:

  •  A profitable and flexible franchise model, that easily adjusts to
    different types of investors and entrepreneurs.
  • An idea focused on sustainability, as the backbone of the business that saves energy and water to reduce costs, and innovative
    biodegradable detergents to minimize environmental impact.
  • A business focused on the profile of young users and
    entrepreneurs, promoting the culture of a more responsible

Moving towards new horizons, La Wash is ready to enter Malta with the support of an important investment group, while in Mexico it is also doing so with the support of a local partner.

Meanwhile, in Spain and Portugal, La Wash continues to invest in
to develop the expansion of innovative formats such as boxes and self-service modules in gas stations and shopping centers.

Link to interview to La Wash in La Vanguardia 

How to set up a laundry from scratch

How to set up a laundry from scratch

How to set up a self-service laundry from scratch

Being part of the La Wash self-service laundering franchise is very simple, does not require entry fees or royalties, and offers personalized advice for the installation and development of the business both in Spain and Portugal.

With more than 200 establishments installed, the extensive experience in the development of professional projects has given us the opportunity to know the main questions of entrepreneurs who want to invest in a business of these characteristics:

What size does the store need?

The establishments usually have between 30 and 40 m2 (323 and 431 ft2) , enough space to install 4 washing machines and 2 or 3 dryers, together with the central of payments and sometimes, dispenser of chemical products.

Although the dimensions can reach 120 m2 (1292 ft2), it is very important to know the potential market to make every meter of the installation profitable.

La Wash also has a modular system that allows you to install a self-service laundry in outdoor areas and relocate it if required, which offers great advantages in seasonal resorts, service stations and campsites.

What do you need to set-up a self-service laundry?

In the world of franchises, these are recognized by low investment or low-cost franchises. It is a business that can start with a low investment, for stores between 30 and 50 m2 (323 and 538 ft2 ).

A diaphanous store is the ideal space, since La Wash provides a marketing kit that includes the cession of the corporate image, furniture and decoration as well as the interior and exterior signage of the premises.

To obtain the activity license, authorizations and to take the management of the business, La Wash offers accompaniment and constant advice that goes from the first stages to the day after day of the business, and even to the option of an external management.

What is the profile of the users?

Every time there are more groups that use self-service laundries, from people from student residences and tourists, to self-employed professionals, families, numerous or not, and retirees.

Also, the small restaurants and catering establishments find in the self-service laundries an economical alternative to perform the washing of linens and bedding.

With the App and the customer loyalty card of La Wash, the neighbors find multiple promotional benefits and the advantage of dispensing with the use of cash.

In addition, La Wash performs a market study prior to the installation of the laundry, to advise on the optimal equipment and the best locations in the target area.

What is the profile of the franchisee?

Se trata de un negocio que no requiere una gran inversión de tiempo ni de dinero, por lo que resulta ideal para emprendedores que desean invertir sin dejar aún su principal actividad profesional.

At La Wash we offer the tools – desde assembly kit hasta the franchise master-to carry on the business, as well as the follow-up and advice for beginning investors.

With the business model of La Wash franchises you become the owner of your own business.

La Wash, leading franchise company in self-service laundries

La Wash, leading franchise company in self-service laundries

La Wash, leading franchise company in self-service laundries

More than 200 establishments in Spain and Portugal, position La Wash as a leader company in franchising self-service laundries.

The self-service laundries sector has grown exponentially in recent years, and La Wash is part of this growth.

Witness to this growth of the brand is the confidence deposited by Photo-Me International plc., A multinational with base of operations in London and with 46,000 installations in 17 countries.

Committed to providing more quality services to its customers, Photo-Me has launched a diversification strategy in several sectors, among which stands out the proposal in franchises of self-service laundries.

With constant growth in the sector, currently registers 3000 laundries in Europe, 400 of them in Spain with the brands La Wash and Revolution.


La franquicia es un marco comercial que beneficia al franquiciador y al franquiciado, creando redes de negocios que colaboran compitiendo conjuntamente en el mercado y beneficiándose mutuamente.

The construction of a leading franchise like La Wash is based on a successful business model involving several factors:

A model to repeat: the effort put into the development of a franchise format for self-service laundries has made La Wash a benchmark in the sector.

A good performance: the franchises demonstrate excellent profitability and growth, which embodies the decisions to multiply the success in each establishment.

Toolkit: The Wash offers different dossiers and manuals, forming useful elements to facilitate the execution of the business.

Tuned and flexible: La Wash studies the potential competitiveness of each establishment, fine-tuning the details to achieve sustainability.

Takeoff and expansion: the advice and monitoring of the franchises highlights La Wash in the market, focused on the success of the franchisors is the success of the brand.

The franchise is a commercial framework that benefits the franchisor and the franchisee, creating business networks that collaborate by competing jointly in the market and benefiting each other.

Discover all the advantages of setting up your own self-service laundromat and benefit from the growth and positioning of La Wash as a leader in self-service laundromat franchises.