We Are La Wash, Our Vision:
promote a sustainable future
for humanity by providing accessible laundrette services for consumers.
Experts in Self-Service Laundry Solutions
La Wash is Europe’s leading self-service laundrette chain, with over 450 locations across Spain, Portugal, and now Ireland! We continue to set the standard of excellence across Europe.
Experience the Future of Laundry
La Wash Lands in Ireland
At La Wash, we are reshaping the self-service laundrette industry, and now, Ireland proudly joins our ambitious international expansion. As Europe’s leading laundrette brand, we bring with us a legacy of innovation, quality, and sustainability that has transformed the laundry experience for millions.
This exciting venture is spearheaded by our master franchisee Tony Kerr and his team, based in Dublin, ensuring that La Wash’s global expertise meets local needs.
Ireland represents a key milestone in our journey to expand into strategic markets across Europe and the Americas. With every new location, we stay true to our commitment to excellence and environmental responsibility, delivering state-of-the-art solutions that set us apart.
Welcome to La Wash Ireland—where technology, convenience, and sustainability come together for a superior laundry experience.
The Story of
La Wash
The origin of La Wash is rooted in the pursuit of freedom and autonomy, aiming to redefine the self-service laundrette experience. What began as a vision to simplify and improve laundry services has evolved into Europe’s leading laundrette brand. La Wash combines innovation, sustainability, and quality to meet the modern demands of customers while empowering franchisees with a proven, profitable business model.
This journey reflects our commitment to transforming laundry from a mundane task into an efficient, eco-friendly, and rewarding experience for all.
ORIGIN
The founder and CEO, Javier Llacuna, recognized that, despite his success as an executive in a multinational company, his true aspiration was to attain financial freedom and create a meaningful and lasting legacy.
THE IDEA
The concept for La Wash emerged during a meal with entrepreneurial friends, where various investment opportunities were being discussed. It was then that Javier recognized the potential of self-service laundrettes as a business offering passive income with low maintenance requirements.
GROWTH
Driven to develop an innovative and highly profitable business model, Javier founded La Wash in 2010, turning his vision of 21st-century laundrettes into reality.
LA WASH TODAY
More than 10 years later, La Wash stands as a market leader with hundreds of franchised laundrettes and 2.5 million satisfied customers, all united by a shared vision of a more sustainable future.
Mission and
values
We advocate for the right to quality laundrette services while ensuring responsible use of the planet's resources.
We foster collaboration and synergy among all team members, working together to achieve results effectively and efficiently.
We are committed to placing our customers at the center of everything we do, ensuring their needs are met and their goals achieved with exceptional service.
We embrace challenges as opportunities, adapting and growing stronger while enhancing our skills and capabilities.
We approach every challenge with determination and creativity, delivering innovative and effective solutions for our customers and franchisees.
Dedicated to pushing boundaries, embracing change, and delivering cutting-edge solutions that go beyond expectations.
Our Team:
Driven by Leadership
At La Wash, our success is guided by a team of visionary leaders who bring expertise, dedication, and innovation to every aspect of the business. Together with a talented and committed team, they drive our mission forward, ensuring exceptional service and building lasting trust with customers and investors alike.
Javier Llacuna
CEO & Founder
With over 12 years of experience in the sector, he founded and led La Wash, one of the leading self-service laundronette networks in Spain. With a solid background in franchises and international consulting, he specializes in business development, franchise expansion, and supply chain optimization. His expertise includes brand creation and the implementation of sustainable practices in the laundry sector, driving growth and operational efficiency in highly competitive markets.
Javier Llacuna
CEO & Founder
Luis Vázquez
National Expansion Manager
With over 20 years of experience in the franchise sector, he has led the expansion and commercial development at La Wash, managing the opening of more than 300 locations in Spain and Portugal. A specialist in franchise commercialization, new business development, and strategic planning, he has solid experience in laundries, dry cleaners, and major chains like Clean Master Tintorerías and Dunkin Donuts, where he has demonstrated strong skills in implementing expansion plans and managing franchisee relationships
Luis Vázquez
National Expansion Manager
Gustavo Jaimes López
Global Marketing & Sustainability Manager
With over 10 years of experience, he has led marketing strategies for global brands such as Mondraker, Specialized, Berria Bikes, Pure Electric, and Laverap. Specializing in brand repositioning, product launches, and sustainable practices, he has solid experience in sporting goods, retail, consumer services, and sustainable urban mobility.
Gustavo Jaimes López
Global Marketing & Sustainability Manager
Martin Hardoy
Operations Manager
With over 20 years of experience in the technical and operations sector, he has led key projects at La Wash, ensuring technical validation and quality in over 300 stores. Previously, at 5àsec Spain, where he worked for 19 years, he managed openings and maintenance, coordinating teams and ensuring compliance with brand standards in dry cleaning franchises. His experience spans from project planning to training technical personnel, solidifying his leadership in operations and maintenance within the laundronette and dry cleaning sector.
Martin Hardoy
Operations Manager
Isabel Arcos
Financial & Legal Manager
With extensive experience in financial and administrative management, Isabel Arcos has been key at La Wash since 2022, leading the financial department with a focus on operational efficiency and management control. Previously, she held leadership roles in finance and operations at companies like Global Networks Investments and Texting Big Data, where she excelled in supplier management and business development. Her experience includes financial administration, bank reconciliation, and payroll management, solidifying her leadership in the laundronette and franchise sector.
Isabel Arcos
Financial & Legal Manager
Joel Ibañez Miquel
IT Manager
Joel Ibañez Miquel is a web specialist with experience in developing and maintaining websites. He has worked at companies like Amaris and Totshival SL, where he excelled in implementing technological solutions, including the use of PHP, jQuery, and MySQL. His technical focus has been key in creating efficient platforms tailored to business needs. With strong IT skills, his experience is relevant for developing digital infrastructures in sectors like laundries and franchises, contributing to operational and commercial optimization.
Joel Ibañez Miquel
IT Manager
Javier Lobo
International Expansion Manager
Javier Lobo Olóndriz is an expert in international development with extensive experience in franchise expansion. Currently, he leads international development at La Wash, bringing his expertise in creating disruptive and transformative brands. Previously, he led expansion projects at companies like Doctor Energy, Enrique Tomás, and Santagloria Coffee & Bakery, where he excelled in opening new markets. His strategic approach has been key to the growth and positioning of franchises across various sectors, including laundromats and self-service businesses
Javier Lobo
International Expansion Manager
Jackeline Herrera
Franchise Coordinator
Brenda Criado
Project Manager
Carolina Gribaudo
Senior Accountant
Alejandro Bejarano
Technical Support Specialist
Daniel Pina
Regional Sales Representative - Spain
Gaston Bergami
Store Operations Manager
Share Our Vision. Join La Wash.
Become part of a brand that redefines self-service laundry through innovation, sustainability, and trust. Together, we can build a successful and meaningful future.