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We Are La Wash, Our Vision:
We promote a sustainable world for humanity, facilitating access
to laundry services
for consumers
Leaders
in Self-Service Laundromats
La Wash is the leading self-service laundry chain in Southern Europe. With over 350 laundromats located in Spain and Portugal, we have set a standard of excellence in the industry.
International
expansion
We are implementing an ambitious international expansion plan, with the goal of taking our brand and our commitment to quality and sustainability beyond the borders of Spain. We are currently focusing on strategic development in key markets in Europe and the Americas, aiming to establish a solid and lasting presence. We aspire to share our values and products with a global audience, always ensuring the highest standards of excellence and environmental responsibility.
Committed to Protecting the
planeta
At La Wash, we don't just care about business; we are also environmental activists. We believe in promoting conscious resource use and practicing a circular economy in all our operations.
History of
La Wash
The Origin of a Great Self-Service Laundry Brand. The history of La Wash is the result of a quest for freedom and autonomy.
ORIGIN
The founder and CEO, Javier Llacuna, realized that despite his position as an executive in a multinational company, his true ambition was to achieve financial freedom and build a lasting legacy.
THE IDEA
The idea for La Wash arose during a meal with entrepreneurial friends, where different investment opportunities were being discussed. It was then that Javier saw the potential of self-service laundromats as a passive income and low-maintenance business.
GROWTH
Determined to create an innovative and highly profitable business model, Javier founded La Wash in 2010, bringing his vision of a 21st-century laundromat to life.
CURRENT NEWS
More than 10 years later, La Wash is a market leader with hundreds of franchised laundromats and 2.5 million satisfied customers who share the vision of a more sustainable future.
legacy
of
javier
Javier's legacy is to help others achieve economic independence through secure investments that offer quality services and add value to society.
Mission and
values
We Advocate for the Right to Quality Laundry While Respecting the Planet's Resources
We believe in collaboration and creating synergies among all members of our team to achieve results efficiently.
We act with ethics, respect, and honesty in all our interactions, making decisions that are integral and responsible.
We strive to provide exceptional service to all our customers, helping them achieve their goals and meet their needs effectively.
We continuously challenge ourselves and support ongoing learning to stay relevant and competitive in our market.
We are internally motivated and proud to achieve our goals and meet our targets.
We have the ability to adapt to challenges and turn them into opportunities to strengthen and develop our skills.
We tackle each challenge with determination and creativity, finding innovative and effective solutions for our customers and franchisees.
Our
team
At La Wash, we are a team of dedicated professionals and experts in our respective areas. Our commitment and synergy ensure that we provide exceptional service at all levels. Together, we form a cohesive force that drives our vision and strengthens the trust of our customers and investors.
JAVIER LLACUNA
CEO & Founder
With over 12 years of experience in the sector, he founded and led La Wash, one of the leading self-service laundry networks in Spain. With a solid background in franchises and international consulting, he specializes in business development, franchise expansion, and supply chain optimization. His expertise includes brand creation and the implementation of sustainable practices in the laundry sector, driving growth and operational efficiency in highly competitive markets.
JAVIER LLACUNA
CEO & Founder
Luis Vázquez
National Expansion Manager
With over 20 years of experience in the franchise sector, he has led the expansion and commercial development at La Wash, managing the opening of more than 300 locations in Spain and Portugal. A specialist in franchise commercialization, new business development, and strategic planning, he has solid experience in laundries, dry cleaners, and major chains like Clean Master Tintorerías and Dunkin Donuts, where he has demonstrated strong skills in implementing expansion plans and managing franchisee relationships
Luis Vázquez
National Expansion Manager
Gustavo Jaimes López
Global Marketing & Sustainability Manager
With over 10 years of experience, he has led marketing strategies for global brands such as Mondraker, Specialized, Berria Bikes, Pure Electric, and Laverap. Specializing in brand repositioning, product launches, and sustainable practices, he has solid experience in sporting goods, retail, consumer services, and sustainable urban mobility.
Gustavo Jaimes López
Global Marketing & Sustainability Manager
MARTÍN HARDOY
Operations Manager
With over 20 years of experience in the technical and operations sector, he has led key projects at La Wash, ensuring technical validation and quality in over 300 stores. Previously, at 5àsec Spain, where he worked for 19 years, he managed openings and maintenance, coordinating teams and ensuring compliance with brand standards in dry cleaning franchises. His experience spans from project planning to training technical personnel, solidifying his leadership in operations and maintenance within the laundry and dry cleaning sector.
MARTÍN HARDOY
Operations Manager
ISABEL ARCOS
Financial & Legal Manager
With extensive experience in financial and administrative management, Isabel Arcos has been key at La Wash since 2022, leading the financial department with a focus on operational efficiency and management control. Previously, she held leadership roles in finance and operations at companies like Global Networks Investments and Texting Big Data, where she excelled in supplier management and business development. Her experience includes financial administration, bank reconciliation, and payroll management, solidifying her leadership in the laundry and franchise sector.
ISABEL ARCOS
Financial & Legal Manager
JOEL Ibañez Miquel
IT Manager
Joel Ibañez Miquel is a web specialist with experience in developing and maintaining websites. He has worked at companies like Amaris and Totshival SL, where he excelled in implementing technological solutions, including the use of PHP, jQuery, and MySQL. His technical focus has been key in creating efficient platforms tailored to business needs. With strong IT skills, his experience is relevant for developing digital infrastructures in sectors like laundries and franchises, contributing to operational and commercial optimization.
JOEL Ibañez Miquel
IT Manager
Javier lobos
International Expansion Manager
Javier Lobo Olóndriz is an expert in international development with extensive experience in franchise expansion. Currently, he leads international development at La Wash, bringing his expertise in creating disruptive and transformative brands. Previously, he led expansion projects at companies like Doctor Energy, Enrique Tomás, and Santagloria Coffee & Bakery, where he excelled in opening new markets. His strategic approach has been key to the growth and positioning of franchises across various sectors, including laundromats and self-service businesses
Javier lobos
International Expansion Manager
Jackeline Herrera
Franchise Coordinator
BRENDA CRIADO
Project Manager
CAROLINA GRIBAUDO
Senior Accountant
ALEJANDRO BEJARANO
Technical Support Specialist
DANIEL pina
Regional Sales Representative - Spain
Gaston Bergami
Store Operations Manager