Interview in La Vanguardia
about the global expansion of
The newspaper La Vanguardia, recognized graphic and digital media of international scope,
interviewed Javier Llacuna, founder and CEO of La Wash.
Asked about the preparation of the firm to expand the franchise chain in two continents, Javier Llacuna shares the experience of founding the chain of self- service laundries that opens its way in the world.
The business of doing laundry in La Vanguardia
The publication in the morning newspaper of general information reveals the competitive advantages of the business and does so by interviewing an expert in innovation.
Javier Llacuna tells in the interview how he left a successful career at a multinational company to start an innovative way of doing laundry outside the home.
The model of automatic laundry services had not yet been installed in Spanish society when Javier decided to start La Wash.
What began ten years ago with a self-service laundry in the Clot neighborhood of Barcelona is now a laundry franchise with more than 300 establishments in Spain and Portugal.
But it doesn’t end there. Javier Llacuna is already working on expanding into the international market, with the plan to reach fifteen countries by 2026.
As the CEO and founder of La Wash explains, this rapid growth of the firm is possible thanks to the support of the British group Photo-Me, a holding company that acquired the brand in 2018.
In this sense, La Vanguardia echoes the importance of a business model and highlights it in an interview that recognizes the significant growth of an innovative, profitable and sustainable franchise.